Copyright © 2024 Jin Sen Hong (1971) Sdn. Bhd. Co. No. 196601000001 (111498-P) All Right Reserved
Established in 1963, our company is rooted in the vibrant land of the Hornbill in Borneo. As pioneers in our region, we were the first to import goods directly from China via Hong Kong during an era when Malaysians were restricted from travelling to China. Our initial imports included dried and salted food, canned goods, fresh vegetables, apples, kitchenware, textiles, and more.
Our journey began in a simple rented shop, eventually expanding to our premises and later to a standalone warehouse. Today, we operate from a state-of-the-art 30,000-square-foot warehouse equipped with modern racking systems and forklifts. With a dedicated fleet of trucks and a reliable delivery team, we ensure seamless and timely distribution of orders to our customers.
We currently wholesale most of the essential products for daily needs. Our product portfolio includes trusted brands such as Nestle, F&N, the world-renowned “Cricket” lighters, and household cleaning essentials. Our products include instant noodles, beverages, seasonings, cookies, dishwashing detergent, laundry detergent, and personal care products. We also proudly offer our premium rice stick brand OEM from China. Our diverse customer base ranges from wholesalers, supermarkets, hypermarkets, and convenience stores to small retail shops.
Our mission is to uphold exceptional standards in warehousing, deliver orders promptly, and provide efficient service. Continuous improvement drives us daily, empowering us to adapt and enhance our performance to serve our customers better.
As we look to the future, we are committed to expanding our product range with high-quality offerings to meet the evolving needs of our valued customers.
Kuching, Sarawak, Malaysia
Co. No. 196601000001 (111498-P)